Career Center
Associate Director, Marketing Web and Design
Columbia University
Position Summary Reporting to the Senior Director of Marketing in the office of Columbia College Alumni Relations and Communications, the Associate Director of Web and Design will be an integral member of the Marketing team who supports marketing strategies that inspire and engage with alumni through the programs, events and service opportunities available through the Columbia College Alumni Association (CCAA) and that strengthen community connections with Columbia College. This individual will support marketing priorities by developing a visual strategy that aligns with the CCAA and College brand and values, helping to develop a clear approach to presenting programs, experiences, news and benefits in a cohesive manner that will increase engagement, brand recognition and user response. This individual will brainstorm, create and execute graphic design, animation and other assets that uphold the brand and reinforce messaging and objectives of marketing across channels. In addition, this individual will support strategic planning around web strategy and user journey, to enhance the web as a destination and a landing experience that supports organizational goals. This individual will collaborate closely with fellow Marketing teammates and internal clients on visual strategies for key campaigns and for overarching brand. Key partners include the College Alumni Relations, Events & Programs, College Communications, and Fundraising teams along with several University partner teams across campus. Responsibilities
Minimum Qualifications
Preferred Qualifications
Equal Opportunity Employer / Disability / Veteran Columbia University is committed to the hiring of qualified local residents.
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