Career Center

Senior Product Manager, US ASMD HCP Marketing
Sanofi
SAVE savedJobs
SAVE savedJobs

Senior Product Manager, US ASMD HCP Marketing

Sanofi

Gmail Email Print
Application
Attachments:
Please include your resume and up to two additional documents.
Add File
The application opened in a new tab.
By using this feature you agree to our Terms and Conditions and Privacy Policy.
Details
Posted:
September 12, 2019
Location:
Cambridge, Massachusetts
Salary:
Type:
Full Time - Experienced
Preferred Education:
Masters

This individual will play a key role on the US ASMD Marketing team, responsible for leading HCP facing activities related to the launch of Olipudase Alfa in the US market.

 

This position will be responsible for developing HCP marketing material and tactics in preparation for launch to enhance HCP disease and treatment understanding, improve identification/diagnosis of people living with ASMD (Acid Sphingomyelinase Deficiency).

This position reports to the US Lead for ASMD Marketing. The role will be cross-functional, requiring strong collaboration and building synergies with Field Sales, Training, Medical Affairs,  Global marketing, Legal, and Regulatory teams.

 

 

Responsibilities

  • Build and execute HCP related launch readiness tactics in line with launch strategy
  • Lead HCP marketing efforts including message development, product positioning, branding and creative campaign development
  • Develop scientifically sound, market insight-based disease education and product material such as websites, speaker program content, disease education/product brochures
  • Lead the development of an integrated non-personal promotion plan  enable to earlier diagnosis of ASMD by HCPs
  • Support  HCP market research projects, formulation of  market research calendar and execution of market research studies, to support strategic decision making
  • Develop and execute annual US national medical conference calendar. Ensure effective engagement, including organizing disease education symposia, booth material development and metrics reporting
  • Building and maintaining relationships with professional medical associations and key opinion leaders in the space
  • Have a good understanding of the U.S. healthcare environment and reimbursement issues related to orphan drugs
  • Analyze data, metrics and key performance indicators (KPIs), to measure return on investment (ROI) of various marketing tactics 
  • Lead the approval process of the HCP ASMD/Olipudase Alfa materials through  Promotional Review Board (PRB)
  • Manage external agency and vendor relationships to ensure timelines and deliverables are met
  • Opportunity to take on patient marketing projects
  • Ability to travel 20-25% of the time

Requirements:

  • Bachelor’s degree required; MBA preferred
  • Minimum of 3 years of Product Marketing and related commercial function experience in the pharmaceutical or biotech industry
  • Demonstrated ability to effectively implement and communicate core brand positioning and messaging
  • Ability to work collaboratively with cross functional stakeholders such as Sales, Global Marketing, Regulatory, Medical, Legal, Market Research
  • Proven project management skills including objective setting, prioritization, planning, timeline and budget management, and pull-though of clear action plans
  • Strong organizational and operational skills, with attention to detail and sound business judgment
  • Strong critical thinking skills with a solution-oriented mindset
  • Ability to adapt and thrive within a fast-paced and dynamic environment

 

Genzyme Corporation (a Sanofi company) and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce.  All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

Internal Number: R2521011
About Sanofi
Sanofi, a global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients' needs. Sanofi is organized into five global business units: Diabetes and Cardiovascular, General Medicines and Emerging Markets, Sanofi Genzyme, Sanofi Pasteur and Consumer Healthcare. Sanofi has core strengths in diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets and Sanofi Genzyme. Sanofi US employs approximately 15,000 people across the country all dedicated to protecting health, enhancing life and responding to the hopes and potential healthcare needs of seven billion people around the world.Commitment is our Strength. Ready to grow together?
BACK TO TOP
AMA Minnesota Career Center is Just One of the Benefits.
Discover what else AMA Minnesota has to offer!
Networking
Certifications
Training
The job you are trying to reach from was originally posted at AMA Minnesota Career Center.
Help is on the way!
We're sorry you are having trouble applying for this job.

Please try loading this job using the following link before submitting your help request:
Powered By Naylor Association Solutions