**This position is located in our Charlotte Center.**
Job Title: Associate Director, Marketing & Operations Department: School of Business, Charlotte MBA Program Reports to: Director of Charlotte MBA Enrollment Management
Summary: The Associate Director, Marketing & Operations, leads Marketing for the Charlotte and Winston-Salem MBA programs in close collaboration with the Program Leads and the School’s Marketing team. Additionally, s/he manages third party rentals to generate non-operating income. S/he will supervise the Operations & Events Coordinator.
Collaborate with Program Leads and the School’s Marketing team to develop and execute detailed annual MBA marketing strategy/plan/budget, including email/text communication plans, website development, digital marketing, social media, public relations, advertising, and events
Track effectiveness and progress of marketing initiatives, report results, and make data-driven changes
Manage marketing and operation budgets and coordinate with Director of Program Administration regarding technology and MBA facilities budgets
Serve as lead marketing liaison with MBA marketing vendors in collaboration with School of Business Marketing team
Serve as operations liaison with Advancement, Preferred Parking, HR, Workday
Support the Charlotte MBA team with major events
Oversee third party rentals to generate non-operating income to meet or exceed annual revenue targets
Set policies, commercial terms, and pricing for rental of Charlotte Center
Supervise the Operations & Events Coordinator
Bachelor’s degree plus three or more years of marketing and event management experience or an equivalent combination of education and experience
Demonstrated ability to develop and execute effective, results-driven annual marketing strategies/plans/budgets, track effectiveness/progress, report results, and make data-driven changes
Must be highly organized, detail-oriented, and able to manage multiple projects simultaneously with competing deadlines
Excellent interpersonal and communication skills
Experience marketing graduate programs
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
About Wake Forest University
Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C., with more than 8,000 students. The undergraduate population of more than 5,100 hails from 49 states and more than 50 foreign countries.Ours is a vibrant and diverse academic community in which students pursue learning in one or more of the 45 majors, 60 minors and additional programs we offer within our six colleges and schools.In September 2018, U.S. News & World Report ranked Wake Forest as one of the top 30 National Universities for the 23rd consecutive year. In addition to the overall standing of 27th place, Wake Forest stands 13th in Strong Commitment to Undergraduate Teaching and 24th for Best Value.