The Institutional Marketing Program Manager works develops and implements marketing plans, coordinates brand development, and establishes media relationships focused on elevating the status and consumer awareness of Tampa General Hospital. Responsible for assisting TGH to continue to grow its quality reputation through sharing our quality improvement successes, including collaboration on public facing quality rating systems.
The role requires a deep understanding of consumer media, media based surveys, and the brand’s target market. The responsibilities include coordinating the establishment of Institutional Marketing goals in support of the strategic plan and development of project plans and strategic initiatives to reach approved goals.
Coordinate with others on the TGH Quality Team to assure all are familiar with methodological details of major quality ratings and measurement systems.
Attend Local, Regional, and National Quality Measurement meetings and Webinars as appropriate and report back to TGH Quality Team on innovations implemented and planned.
Attend physician Specialty Society meetings as appropriate and report back to TGH Quality Team on priority topics and future focus areas.
Coordinate with TGH service line Medical Directors to inform them of external context observations for their specialty, identify improvement successes they achieved, and assist in identifying further improvement opportunities.
Analyze quality metric trends for TGH and regional/national benchmarks to identify successes, opportunities, and risks.
Bachelor’s degree in Business, Marketing, Communications or similar field.
Master’s degree in Healthcare Administration strongly preferred.
Minimum 3-5 years of experience in Healthcare Institutional Marketing.
Experience in quality healthcare branding regionally and nationally highly preferred.
3+ years hands-on detailed knowledge of public-facing Quality Rating Systems (US News, CMS, etc.) and their components.
3+ years hands-on working knowledge of specialty-specific priority quality improvement focus areas for at least 5 service lines.
Internal Number: 190001W3
About Tampa General Hospital
Tampa General Hospital (TGH) is a private not-for-profit hospital and one of the most comprehensive medical facilities in West Central Florida serving a dozen counties with a population in excess of 4 million. As one of the largest hospitals in Florida, TGH is licensed for 1,007 beds, and with more than 8,000 employees, is one of the region’s largest employers.
TGH is the area’s only level I trauma center and one of just four burn centers in Florida. With five medical helicopters* we transport critically injured or ill patients from 23 surrounding counties to receive the advanced care they need. The hospital is home to one of the busiest solid organ transplant centers in the country. TGH is a nationally designated comprehensive stroke center, and has a 32-bed Neuroscience Intensive Care Unit. Other outstanding centers include cardiovascular, orthopedics, high risk and normal obstetrics, urology, ENT, endocrinology, and the Children’s Medical Center, which features a nine-bed pediatric intensive care unit, pediatric kidney transplant services and one of just three outpatient pediatric dialysis units in the state. As the region’s leading safety net hospital, Tampa General is com...mitted to providing area residents with excellent and compassionate health care ranging from the simplest to the most complex medical services.
Tampa General Hospital was named the #1 hospital in Tampa Bay by U.S. News & World Report, 2018-19, and recognized as one of America's Best Hospital's in six medical specialties: Cardiology & Heart Surgery, Diabetes & Endocrinology, Gastroenterology & GI Surgery, Nephrology, Orthopedics, Pulmonology and Urology. Tampa General Hospital has been designated a Magnet Hospital by the American Nurses Credentialing Center (ANCC), the highest recognition for nursing excellence. TGH is accredited by The Joint Commission and was awarded disease-specific certification in six medical specialties. TGH is also accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF).