The Council for Advancement and Support for Education (CASE) is recruiting for a Sr. Manager, Marketing (Special Programs), reporting to the Sr. Director, Channel Deployment.
CASE is a global education not-for-profit membership association whose vision is to advance education to transform lives and society. Our mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. Advancing education in nearly 3,700 member institutions, CASE has more than 90,000 individual members in 82 countries.
Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include alumni relations, advancement services, communications, fundraising, government relations, and marketing. These professionals are at all stages of their career and may be working in universities, schools, colleges, the arts and cultural sector, or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an extensive network of volunteers to advance its work.
Headquartered in Washington, D.C. CASE works across all continents from its offices in London, Singapore, and Mexico City. CASE works to achieve a seamless experience for all its communities: particularly its members, volunteers, and staff. Its new strategic plan seeks to make CASE truly global. Working together across time zones and borders, CASE staff in all offices seek to make this ambitious OneCASE aspiration a reality.
The Sr. Manager, Marketing (Special Programs) manages the day-to-day promotional marketing activities for 200+ CASE products and services with an overall goal of supporting $18+ million in revenue while increasing sales, member engagement, and awareness of CASE products and services.
This position is responsible for designing and deploying direct marketing strategies and tactics to increase participation in large-scale CASE conferences and special programs and assessing the effectiveness of these marketing strategies and tactics. This position is also responsible – by overseeing the Manager, Marketing (Conferences) – for success of marketing outreach strategies for regular conferences, of which there are 70 per year.
The ability to plan, manage multiple marketing programs and projects at once and directing staff to complete objectives is essential. Interpersonal communications skills are critical.
The core functions of this position include but are not limited to the following:
Creates and implements marketing strategies for promoting CASE special programs, including creation of messaging and creative elements. Analyzes the effectiveness of these strategies, reports on the success of strategies, and revises strategies to create a stronger ROI. This position will also work on segmentation, audience analysis and personas, and oversee creation of marketing materials and schedules.
Leads marketing plans and production schedules for the Districts, or regional groups within CASE. Ensures schedules are realistic and District volunteers are consulted for availability for required reviews and approvals. In tandem with the Volunteer and Member Engagement and team, ensures that strategies and materials meet strategic direction and the conferences are successful.
In collaboration with design staff, creates creative messaging and branding that sells the value proposition of conference and special programs. In consultation with conference managers, works on writing copy for emails, postcards, website, and blogs to be paired with visuals that represent the brand of the conferences.
Oversees and supports Manager, Marketing (Conferences) in strategizing on all conference promotion, and monitors full-year promotional marketing strategies. Regularly meets with internal program managers to determine full-year goals, understand promotional preferences, identify past year’s activities, describe current resources, and understand audience and competitive implications. Provides regular reports and status updates to promotional strategies and schedules and gains approval for in-process and completed materials.
Works directly within the CASE membership database to select appropriate audiences for targeting and cross-selling. With the Production Coordinator, responsible for preparing mailing lists for mailhouse. Identifies opportunities where additional targets are sought outside CASE membership including list rentals and paid advertising. Manages the implementation of strategies for cross-selling products and services.
Manages the schedules and creates email-based marketing promotions. Serves as the primary contact and administrator for Informz (email delivery system). Provides CASE staff training and support for Informz. Oversees scheduling coordination of other electronic communications with CASE staff and volunteers.
Evaluates the effectiveness of marketing efforts. Participates as necessary in analyzing market research, web analytics and other data to determine audience preferences.
Posts and updates marketing content to the CASE website and mobile formats of CASE content.
Responsibilities for strategy, scheduling, writing/editing, and budgeting will, at times, extend to non-promotional materials such as those distributed at CASE events and corporate communications.
Fiscal Management/Budget Responsibilities/Judicious Use of Resources
Works with Sr. Director, Channel Deployment to develop and gain approval for the marketing promotions budget for products and services and manages that budget. Regularly reviews, records, and submits invoices for payment. Manages staff to ensure that specific promotional plans are within budget.
Works with the Sr. Director, Channel Deployment to suggest expenditures in areas such as software, outside advertising, and market research, as well as reviews of specific vendors. Researches and negotiates as necessary with vendors and freelancers to ensure competitive market pricing.
Exercises fiscal responsibility in the use of all CASE resources.
Exhibits appropriate leadership toward and work cooperatively and supportively with all volunteers for which this position is responsible. This may include the Board, Districts, Commissions, and others.
Collaborates with CASE colleagues in other parts of the world to ensure the best sharing of effective practices.
Performs other duties and responsibilities as assigned by the Supervisor.
Education and Experience:
Bachelor’s degree required, preferably in marketing, communications, journalism, publications, or related field.
At least six to eight (6-8) or more years of hands-on experience marketing products and services with demonstrated results, or an equivalent combination of relevant experience and education/training required.
Must have prior experience with managing staff and marketing budgets and content management systems.
Familiarity with project management and the print and web production processes are a plus.
Skills and Abilities:
A demonstrated interest in advancing education in the not-for-profit sector.
A strong commitment to contributing to an organizational culture that celebrates diversity and inclusion.
An understanding of and interest in engaging with a broad range of cultures and countries.
Experience in and demonstrated understanding of promotional marketing. Must have demonstrated ability to edit promotional copy and know how to write for digital channels.
Must have strong project management, detail-orientation, and organizational skills, especially in managing simultaneous projects, meeting deadlines, and meeting internal program manger’s requirements and expectations.
Must have strong technical proficiency with Microsoft Office applications, specifically Word and Excel. Familiarity with Drupal and Informz is a plus.
Excellent communication skills, verbal and written, that allow engagement with levels of all stakeholders within an organization.
Strong interpersonal skills and proven ability to work independently and collaboratively. Ability to lead and participate on teams.
A pro-active and can-do attitude, even when working under pressure and with all levels of staff.
Qualifiedapplicants should CLICK HERE to upload their résumé and paste their cover letter with salary requirements. Applications without the required skills and experience or salary requirements may not be considered. Preference may be given to applications received before October 15, 2019. NO PHONE CALLS PLEASE.
About Council for Advancement and Support of Education
The Council for Advancement and Support of Education (CASE) is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education. Key facts about CASE:
Founded in 1974 as the result of a merger between the American Alumni Council and the American College Public Relations Association
Maintains headquarters in Washington, D.C., with offices in London (CASE Europe, 1994), Singapore (CASE Asia-Pacific, 2007) and Mexico City (CASE Latina America, 2011)
Is one of the world's largest nonprofit educational associations in terms of institutional membership
Includes more than 3,670 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in more than 82 countries around the globe
Serves nearly 81,000 advancement professio...nals on the staffs of member institutions
Led by volunteers with more than 4,850 advancement professionals serving as board members, speakers, authors, conferences planners and more