The Assistant Athletic Director for Marketing & Fan Engagement is responsible for the development of athletics marketing plans, implementation of promotions and developing engagement strategies while working with alumni, campus and community groups to increase fans/attendance and support revenue goals for the department.
-Bachelor’s degree. -Two years related, professional level experience. -Demonstrated knowledge and experience with development of marketing programs. -Demonstrated ability to execute campaigns that achieve attendance and revenue goals. -Demonstrated experience with game day production and overall game day experience. -Ability to communicate effectively and project a positive attitude. -Ability to perform the essential functions of the job.
About Central Michigan University
Founded more than 125 years ago to meet Michigan’s need for teachers and business leaders, Central Michigan University prepares students to become leaders and changemakers in their personal and professional lives.
We serve nearly 22,000 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. We offer approximately 300 academic programs at the undergraduate, master’s, specialist and doctoral levels — many of which are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5 percent of U.S. universities in the top two Carnegie research classifications. Our faculty work with students at the graduate and undergraduate levels in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 18 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes are achieving great success in competition and in the classroom, capturing titles in Mid-American Con...ference championships and maintaining a cumulative grade point average of 3.2.
CMU is located in Mount Pleasant, Michigan, a community that blends the best of small-town living with big-city amenities. Residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. The city is a short drive from other major Michigan destinations including Grand Rapids and Detroit, wineries, beaches, golf and ski resorts, and more.
CMU employees enjoy access to a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.
CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie).
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