Oregon State University Ecampus, a division within Oregon State University (OSU), is seeking a content marketing manager. This is a full-time (1.00 FTE), 12-month, fixed-term professional faculty position. Reappointment is at the discretion of the Director.
Oregon State University Ecampus is a fast-growing, innovative organization with a commitment to providing access to Oregon State University's programs of excellence. The content marketing manager is a member of the marketing and enrollment services team within the division. This position reports to the assistant director of marketing and is a critical member of the creative services team, supporting marketing and communications strategies that promote the goals of the division and its programs.
The content marketing manager serves as the lead strategist for all OSU Ecampus marketing content needs across channels including print, digital, social, email and more. This position leads content-driven strategy, helping to tell the OSU Ecampus brand story in a compelling way that offers value to target audiences. This person will work with leadership to create a content strategy for the broad marketing efforts and work closely with OSU Ecampus marketing managers to plan and implement strategies that help build awareness and drive enrollment of various degree programs delivered online.
The content marketing manager serves as a project manager for many content-related projects. This position relies heavily upon excellent organizational skills and the ability to track, manage and adapt to a fast-paced work environment, balancing competing needs of other marketing professionals on the team and various stakeholders. The content marketing manager is in charge of creating and maintaining editorial calendars and tracking ROI on content assets as well as identifying gaps in content and recommending solutions. This position will take a lead role in managing video/multimedia marketing content, including setting a strategy for video content, managing the intake of requests, working collaboratively with videographers and video editors and facilitating feedback. This position will serve as a content creator, developing content (e.g. writing stories, ad copy, articles) for Ecampus.
Oregon State Ecampus and the University as a whole is committed to maintaining and enhancing a collaborative and inclusive community that strives for equity and equal opportunity. All employees of the division are responsible for helping to ensure that these commitments are achieved. The content marketing manager will work to ensure content marketing assets are inclusive to all, including meeting accessibility standards as well as representing the diverse range of identities of online adult learners across the world in an effort to promote and enhance diversity.
Typically requires Bachelor's degree in Marketing, Communications, Journalism or related field. 3 years’ experience related to the discipline of the college, unit or department.
●Bachelor's degree in marketing/communications/ business or a field relevant to duties outlined in the position description ●Three years of professional marketing and communications experience, including leading content strategy ●Experience with content management systems tools (e.g. WordPress, AirTable) ●Three years of demonstrated experience in content creation, including copywriting, editing and creating and/or managing digital content assets (e.g. writing stories/articles, developing creative briefs, scripting and interviewing). ●Two years of project management experience, including demonstrated success and willingness to collaborate with multiple stakeholders ●Basic understanding of design and brand principles and ability to apply brand guidelines as related to the development of marketing materials ●Excellent written and verbal communication skills and presentation skills ●Excellent time management skills and ability to adhere to deadlines ●A demonstrable commitment to promoting and enhancing diversity
Typical work environment
Additional Salary Information: Salary is commensurate with training, education and experience.
Oregon State is a leading research university located in one of the safest, smartest, greenest small cities in the nation. Situated 90 miles south of Portland, and an hour from the Cascades or the Pacific Coast, Corvallis is the perfect home base for exploring Oregon?s natural wonders.Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality.Founded in 1868, Oregon State is the state?s Land Grant university and is one of only two universities in the U.S. to have Sea Grant, Space Grant and Sun Grant designations. Oregon State is also the only university in Oregon to hold both the Carnegie Foundation's top designation for research institutions and its prestigious Community Engagement classification.As Oregon?s leading public research university, with $261.7 million in external funding in the 2011 fiscal year, Oregon State?s impact reaches across the state and beyond. With 12 colleges, 15 Agricultural Experiment Stations, 35 county Extension offic...es, the Hatfield Marine Sciences Center in Newport and OSU-Cascades in Bend, Oregon State has a presence in every one of Oregon?s 36 counties, with a statewide economic footprint of $2.06 billion.Oregon State welcomes a diverse student body of over 26,000 students from across Oregon, all 50 states and more than 100 countries. They can choose from more than 200 undergraduate and more than 80 graduate degree programs, including over 30 degrees online offered through Oregon State Ecampus. Oregon State increasingly attracts high-achieving students, with nationally recognized programs in areas such as conservation biology, agricultural sciences, nuclear engineering, forestry, fisheries and wildlife management, community health, pharmacy and zoology.Oregon State also ranks high in sustainability, fourth among universities nationwide for using renewable energy and first in the Pac-12 Conference. And our students literally help power the university: 22 exercise machines at Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality. For more information visithttp://www.ohsu.edu/xd/about/index.cfm.The 400-acre main campus in Corvallis includes a Historic District, making Oregon State one of only a handful of U.S. university campuses listed on the National Register of Historic Places. The district includes such icons as Weatherford Hall, the Memorial Union and Benton Hall, the oldest building on the oldest building on campus.OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.