Content and Marketing Manager, Stanford Law School, Programs Group
The Content Manager is responsible for managing the content, marketing, and collateral related to academic conferences, symposiums, executive education, as well as other special events. This position reports directly to the Director of Programs and Special Events, operates in collaboration with the Associate Director of Programs, and works in conjunction with Executive Directors and Faculty of the supported programs. This position is part of an integrated support team and will work cross-functionally to ensure effective support for the relevant Law School programs, with a dual emphasis on event management, and content/marketing.
This position will work collaboratively with the Director and Associate Director of Programs to provide both internal and external audiences a consistently high quality experience when participating in academic events and activities and be expected to exercise creativity when confronted with timeline and budgetary constraints.
A successful candidate is one with a background of multitasking and project management. You will join and be an activate participant of a dynamic team that plans over two hundred events per year.
Content and Marketing
Works with Executive Directors, Faculty, Clinics, and other staff to recommend and establish marketing strategies for program/event communications. You will manage the creation and upkeep of conference registration and website site design, advertising, brochure development, marketing efforts and affiliate communications. Track the progress of the execution of each program. Project manage the content and marketing aspect of multiple simultaneous events, all of which are different and unique.
Conduct market research, including competitive benchmarking, analyze campaign effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting, online advertising and marketing materials, including online and printed compilations of materials deemed pertinent to the events (speaker bios, photographs for materials, ads, brochures, event agendas, abstract booklets, etc.)
Manage marketing plans/programs to meet business objectives and timelines, including collaboration with internal stakeholders and vendor partners.
Create, maintain and manage relevant online information resources. This includes program websites, online registration systems, and electronic communications such as save the dates and announcements, and newsletters.
Serve as the marketing, web, production and design lead for events supported by the programs team. This includes managing freelance designers, mail houses, copy centers, and partnering with SLS Communications Department to ensure the product reflects the vision conceptualized by Faculty and Executive Directors. Oversee design and production of marketing materials from inception to deployment.
Prepare/format final content in web file formats including HTML and PDF. Work with Communications team on technical feasibility issues in order to execute design and content updates.
Manage event calendar postings on the Law School website, updating logistical information as needed for consistency of services and facilities promised in promotional materials.
Oversee the management of relevant databases and email distribution lists using CRM system, Salesforce.com.
Manage relevant processes for publication of program paper series and other academic publications related to relevant programs and colloquia.
Ensure the Program Group marketing materials are following the SLS Identity Guide.
Oversee and assist a junior marketing staff member.
Assist in the planning, executing and staffing of events as assigned by the SLS Program Director to support marketing objectives. This includes coordination of pre-event logistics with other team members, SLS departments, and assisting with onsite management on the day of the event and post event wrap up.
Assist in the planning, coordination and execution of events involving international speakers and guests.
Coordinate in the processing of reimbursement requests and invoices.
Bachelor's degree and 5 years relevant experience; or a combination of education and relevant experience.
A proven knowledge of events management.
Understands how to implement integrated marketing programs across channels including digital and print.
Experience with project management and the ability to manage multiple projects simultaneously.
Demonstrated creative problem solver.
Strong and effective communication skills.
Excellent written and oral communication and presentation skills.
Strong attention to detail.
Familiarity with Stanford systems a plus, knowledge of database, MS Office and Google spreadsheet applications required.
Experience in Web (WordPress, web-design, basic knowledge of HTML), design (photoshop/InDesign), Email Marketing (Mailchimp, Constant Contact, Campaign Monitor, etc.), and writing event content, preferred.
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking, writing by hand.
Rarely sort/file paperwork.
Willing and able to lift up to 35 pounds on occasion. - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Stanford University is an Equal Opportunity Employer.
Stanford Law School seeks to hire the best talent and to promote a safe and secure environment for all members of the university community and its property. To that end, new staff hires must successfully pass a background check prior to starting work at Stanford University.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford University is an ...equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.