The Residential Real Estate Council (RRC), formerly known as the Council of Residential Specialists (CRS), was established in 1976 to provide real estate brokers with shared knowledge and tools. Recognizing the need for advanced education, the Council developed training courses for sales agents and established the Certified Residential Specialist Designation.
Headquartered in downtown Chicago, the RRC is recognized as the leading provider of real estate education and networking for residential real estate agents, and the CRS Designation is considered the most prestigious designations a real estate agent can achieve.
With an annual operating budget of over $9M, the organization is led by a dynamic CEO and an engaged senior leadership team who share a vision to be the premier Education, Business and Networking resource to all Realtors® and International Real Estate Professionals.
The Senior Director of Marketing is a respected and engaged leader, responsible for much of the revenue that sustains the organization including membership dues, education, advertising, subscriptions and sponsorships. The Senior Director develops, guides, and executes marketing and promotion activities of the Council. Working collaboratively with other departments, Sr. Director creates and implements integrated marketing strategies. The Senior Director will supervise a staff of 7. The Senior Director will lead by example: demonstrating expert knowledge of the field; utilizing professional communications and management skills that will empower and motivate; providing support and direction; and establishing strong and effective working relationships among all staff, senior management, trustees, members, stakeholders and various partner organizations. This person will continue to foster the inclusive and flexible culture established by RRC leadership.
The Senior Director of Marketing reports directly to the Chief Executive Officer.
The Senior Director develops positive relationships with partners, vendors and other organizations, focuses on developing and promoting new products and services; develops and maintains budgets for all marketing, communication, business and product development activities.
Specific objectives of this position include:
Implementation of programs that will advance the educational and membership goals of the organization.
Developing strategies and tactics for marketing and promotion of the Council’s products and services and managing execution in order to meet the revenue goals and ensure the overall health and vitality of the Council.
As a member of the senior management team, the Senior Director plays a pivotal role in further defining the organization within the residential real estate industry. The Senior Director interacts with Council leadership at the highest level, including providing reports to the Board of Directors and key committees.
ESSENTIAL DUTIES AND RESPONSIBILITIES
In collaboration with the Chief Executive Officer, the Senior Director will have responsibilities in the areas of:
Responsible for the implementation of RRC’s Strategic Plan as it pertains to Marketing and Communications department.
Responsible for developing short- and long-term plans and budget for the department, monitor progress and assure adherence.
Responsible for reviewing activities, costs and operations to determine progress toward stated goals and objectives.
Responsible for setting and reviewing performance expectations for direct reports
Responsible for creating an environment conducive to development of effective team.
Manage in a matrix environment to create a high functioning team.
Demonstrate flexibility and curiosity enabling an adaptable work environment.
Manage, motivate, challenge and delegate to others.
Maintain a positive workplace environment and a highly motivated staff through effective leadership and empowerment of employees.
Provide for the proper staffing and leadership of marketing, communications, business and product development, which provides shared services for other CRS departments.
Represent the RRC, as directed by the CEO at Council’s events and other external and internal audiences.
Marketing, Communications and Public Relations:
Create, implement and measure all marketing, communications and public relations programs that will grow membership and grow revenue, enhance the Council’s image and position within the marketplace, and facilitate all Council’s marketing, communications and public relations activities and materials including publications, media relations, etc.
Build on a RRC’s already strong brand identity, and ensure the Council’s desired image and position, assure consistent communication of image and position throughout the Council, and assure communication of image and position to all constituencies
Identify new opportunities to further extend and define the Council’s brand to significantly increase Council’s membership nationally and internationally.
Business and Product Development:
Identify new partnerships and revenue, sources such as sponsorship, advertising or exhibits to support development of new products and services.
Generate new business through both internal and external marketing and communication campaigns.
EDUCATION/EXPERIENCE, KNOWLEDGE, SKILLS AND ABILITIES
At least seven years of solid marketing, business development and communications experience, with a proven successful track record, preferably in an association environment. An MBA or other advanced education is preferred. Additional qualifications include:
Experience developing new products using market indicators.
Strong analytical, business, and leadership skills.
Effective staff management and success in inspiring and motivating staff to achieve aggressive goals.
Proven success working in an association or nonprofit organization
A proven track record of creating and executing marketing and sales strategies.
Experience in developing and executing digital marketing and social media campaigns.
Experience working with cross-functional teams.
Effective group communications and presentation skills.
Budget and financial management skills.
The ability to plan and execute for both the long and short term.
Team building and leadership skills.
The ability to establish effective working relationships with key players, both within the association and externally.
This search is being conducted by Tuft & Associates. Those interested in applying should submit a resume and cover letter outlining specific qualifications to: Gail Luxenberg, c/o firstname.lastname@example.org
About Residential Real Estate Council
This search is being conducted by Tuft & Associates: a specialized executive search firm serving clients in health care, universities, foundations, societies, and trade and professional associations.