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To be the national model for the engaged university: engaged with ideas and the world.
Who We Are
Established in 1908, James Madison University is a comprehensive public institution offering undergraduate, masters and doctoral programs to more than 20,000 students. JMU is regarded as one of the finest regional universities in the nation and has been continuously cited in U.S. News and World Report, Changing Times and Money Magazine as an outstanding public university. Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. Known for its livability, diversity, local food, arts and natural surroundings, this Virginia Main Street community is a great place to live and work.
James Madison University, a Division I member of the NCAA and the Colonial Athletic Association, is accepting applications for the Associate Director of Athletic Marketing – Basketball. This is a full-time position with a comprehensive benefits package.
Duties and Responsibilities include but are not limited to:
This position is responsible for the coordination of men’s and women’s basketball game day productions, including all aspects of in-game programming, facilitation of all recognition, crowd engagement, sponsorship fulfillment, and band/spirit group coordination. Duties require collaboration with athletic and university event staff, spirit squads, pep band, and athletic programs.
Responsible for driving ticket sales and attendance at men’s and women’s basketball by utilizing strategic marketing plans. Incorporate JMU Athletics digital marketing resources (SalesForce, Adobe Campaign) to increase revenue with a focus on ROI.
Develop and execute student attendance initiatives.
Responsible for development and execution of promotional and marketing efforts for TBD Olympic Sport oversight, including game day and event management duties , development of marketing plans, collateral, promotional elements, in-game atmosphere and increasing attendance.
Responsible for programs associated with men’s and women’s basketball including the Duke Dog Reading Program and National Women in Sports Day.
Responsible for assisting with the marketing efforts for football and basketball programs as needed.
Collaborate on e-mail and social media campaigns to fans and student body; driving awareness and involvement with JMU Athletics through social media outlets (in collaboration with Athletics communication); assist in the coordination of special event promotions and other duties as assigned by the Director of Athletics Marketing and/or Assistant Athletic Director for Tickets and Customer Relations.
A bachelor’s degree is required, preferably in athletic administration, marketing, or related field. Master’s degree is preferred. The successful candidate must possess a minimum of 1-3 years of sports marketing experience, preferably in a campus setting. Preference will be given to candidates with previous athletics marketing and promotions experience. Working knowledge of Microsoft Office is required with preference given to candidates with InDesign or Photoshop experience. The ability to cultivate and maintain relationships with students, members of the greater community and athletic department staff members is essential. The successful candidate will possess excellent interpersonal, organizational and communication skills; the ability to perform detail-oriented, creative work; experience working in a team environment and must be able to work a flexible schedule including nights and weekends.
James Madison University is an equal opportunity employer committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.