The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. We are currently seeking a Senior Digital Marketing and Membership Specialist for the American Society for Healthcare Risk Management (ASHRM) in Chicago.
The Senior Digital Specialist, Marketing and Membership is responsible for supporting ASHRM goals, in collaboration with the marketing/communications team, by developing and implementing campaign strategies, planning, writing copy, executing/automating communications, tracking and reporting results using analytics and tracking.
The digital strategist plays a significant role in the definition and implementation of ASHRM’s digital strategy, encompassing all public (web sites, landing pages, microsites, and social sites) web properties; paid, earned and owned digital media; and all supporting infrastructure (web content management, analytics, social platforms, marketing automation platforms).
His/her knowledge of marketing strategy, and exceptional writing and technical skills will be utilized to create and execute marketing and communications initiatives to help increase member and prospect engagement and drive revenue. This individual serves as project lead for ASHRM membership growth through recruitment and retention efforts, and supports ASHRM chapters. This individual will support ASHRM’s digital presence through targeted plans, marketing automation, high conversion rates, repeat customers and lead intelligence. This position will also support ad-hoc projects in the marketing department.
Coordinate integration of digital strategy across all channels, in collaboration with ASHRM marketing team. Writes copy, works with designer on layout, proofs work and ensures quality communications are sent out.
Manage digital marketing campaigns from conception through implementation.
Develop, manage, and evaluate multiple paid search programs.
Produces and disseminates electronic communications and maintains email lists to ensure accurate dissemination of marketing campaigns. Coordinates email communications utilizing email marketing platform (Real Magnet, Marketo), including but not limited to, writing, copy editing, layout, list management, debugging HTML code, e-mail distribution.
Manages Google analytics, webmaster tools, and SEO. Conducts monthly reporting and plans and implements campaigns to increase traffic to the websites and ROI on purchased platforms.
Continually improves ASHRM’s websites and other digital communications platforms by researching, evaluating, recommending and implementing solutions and new functionality that help drive value.
Supports sponsorship and advertising outreach efforts; maintains documentation and ensures fulfillment of web and print advertising (schedules/rates; ad copy organization).
Collaborates to develop and implement ASHRM's social and mobile media strategy (ie, Facebook, Twitter, LinkedIn, ASHRM Exchange, YouTube, blogs, apps) as a component of integrated communications and marketing, and executes plans accordingly. Develops content and posts to various platforms.
Writes marketing copy as needed for multiple media channels including Social Media.
Manages member activities such as ASHRM Annual Conference Booth, ASHRM Annual Conference First time attendee session, Chapter Leaders Session, Business Meeting, ASHRM chapters, and other Annual Conference Marketing and Communications projects as needed.
Serves as staff liaison to assigned committees and task forces. Responsibilities include drafting meeting agendas, coordinating meetings and conference calls, drafting programs/strategies to be discussed on the agenda, drafting and distributing minutes, tracking follow-ups, and reporting to the Board on activities.
5-7 years of experience with a minimum of 5 years of digital marketing experience is required.
Experience developing and implementing integrated marketing strategies for multiple channels.
Association membership development and customer relations experience.
Strong writing skills are necessary.
Non-profit, association or healthcare experience is a plus.
Knowledge of key marketing concepts and pricing.
Ability to develop and implement effective marketing promotions strategies.
Problem-solving skills along with an ability to work on multiple projects simultaneously will be necessary.
Ability to gather and use market research information; provide and interpret data.
Knowledge of AP style.
Strong MS Word, Excel, and PowerPoint skills are required.
Knowledge of Membership/Customer Management Systems such as AMS is necessary.
Must have experience with Real Magnet, Constant Contact or similar email platforms.
Functional skills in web site management and video conferencing.
Proficiency in google analytics, webmaster tools, Google developer tools, Hotjar, Hootesuite, and other web/social traffic measurement tools.
Expert knowledge in techniques, such as HTML, CSS, responsive website layout, etc. and experience developing content using TeamSite or other Content Management System (Drupal, Wordpress, Sitecore).
Good working knowledge of HTML. Photoshop, Adobe InDesign knowledge a plus.
Experience with video production and/or animation is a plus.
Internal Number: 01989
About American Hospital Association
The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. We are currently seeking a Senior Financial Analyst, Field Engagement for Finance/Accounting.