Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
This position is full-time and works approximately 40 hours per week.
Department Name/Job Location:
This position is in the Department of Orthopaedic Surgery. The position is located at the Mid Campus Center. This position is for the Medical School Campus.
Plans and executes the marketing, public relations, and communication programs to support the clinical, research, and education missions of the Department.
PRIMARY DUTIES AND RESPONSIBILITIES:
Works with Department, University, and Hospital leadership to identify key program objectives and to develop marketing strategies to support the ongoing clinical, research, and education missions for orthopedic surgery.
Develops and executes strategic marketing plan in order to achieve national recognition and an improved reputation ranking among comparable academic orthopedic surgery programs.
Works closely with University and Hospital to insure consistency of strategic and tactical promotional efforts and to leverage resources of both institutions to advance mutual goals.
Designs and executes tactical marketing programs to improve regional reputation among referring physicians, patients, and the community in order to promote orthopedic health awareness and to build clinical practice and hospital market share.
Oversees department web design and implementation to support strategic and tactical marketing plans; insures “best practices” in use of technology to reach target audiences and to maximize visibility and functionality of web site.
Negotiates contracts and manages relationships with web service providers, outside vendors, and IT staff to develop solutions to support web service and other marketing related initiatives.
Makes media purchase decisions and manages ongoing marketing and public relations programs with internal and external media sources.
Develops design and content for promotional campaigns, marketing literature, academic publications, etc.; coordinates work with contract writers, University and Hospital public relations, vendors, direct mail distributors, etc.
Provides coordination and marketing support for Department special events.
Responsible for planning, budgeting, and management of assigned cost centers.
Equivalent of a Bachelor’s degree in Journalism, English, Communications or related field.
5+ years of related experience.
2 years of healthcare service marketing experience, preferably in non-profit sector.
Demonstrated experience in web based design and marketing.
Experience with purchased and earned media campaigns.
Participation in professional marketing associations preferred.
Able to exercise discretion and independent judgment effectively in decision-making processes and planning.
Excellent oral and written skills, communicates in a professional and effective manner.
Able to maintain a professional demeanor with faculty, administrative and clerical personnel as well as with physicians and contacts at other institutions.
Ability to exercise diplomacy is essential.
Able to gather and analyze information in a proficient and creative manner.
Literate in personal computers, related software, web-based technology, and marketing performance measurement analytics.
The hiring range for this position is $56,472 - $73,403 annually.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Whether suffering from a sports injury, hip pain, back pain or any musculoskeletal condition, Washington University Orthopedics provides a full complement of comprehensive orthopedic services to meet the needs of every patient. Combining the best in both inpatient treatment and outpatient care and rehabilitation, the practice is nationally recognized for outstanding orthopedic care, innovative research and advanced professional training. It is ranked among the best orthopedic practices and holds the distinction of being listed on the Honor Roll by U.S. News & World Report. The practice is considered an innovator in both conservative orthopedic care and minimally invasive microsurgical techniques. Affiliated with Barnes-Jewish Hospital and St. Louis Children’s Hospital, Washington University Orthopedics has the unique ability to offer inpatient treatment for the most challenging cases within a top-tier academic medical center as well as outpatient surgery and care across the St. Louis region in Chesterfield, Town & Country, South County and the Central West End. The practice offers expertise in ten orthopedic subspecialties – foot and ankle, hand and wrist, hip and knee, cancer, pediatric and adolescent orthopedics, physical medicine and rehabilitation (physiatry), shoulder and elbow, spine (including scoliosis), sports medicine and fracture care/trauma. The orthopedic specialists are dedicated to providing safe, compassionate and family-centered care for both simple and complex orthopedic conditions. Because of the skill and experience of the doctors and staff, it is the official medical provider for the St. Louis Blues hockey team, Washington University varsity athletics and several local school athletic teams. Washington University Orthopedics brings world-class care to patients from all ages and walks of life in St. Louis and the surrounding communities.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.
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