Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
Arts & Sciences, the largest school on the Danforth campus, is looking for a creative marketing and communications professional with superb storytelling instincts and a strategic mindset. This position is part of the Arts & Sciences Communications team, which is tasked with the broad mission of telling the stories of Arts & Sciences. The ideal candidate will be intellectually curious, organized, and able to motivate teams working across a multifaceted organizational environment.
The Marketing and Communications Manager will oversee the creation of effective communications for external and internal audiences aimed at recruiting students, building a sense of community, and enhancing the reputation of Arts & Sciences. Specifically, this individual will develop and execute communications plans and activities to attract prospective undergraduate students, create a sense of community among current undergraduate students, and strengthen interactions with young alumni. It will be essential to demonstrate an aptitude for developing strategies to engage a broad range of student and alumni populations.
As a senior member of the Arts & Sciences communications team, this individual will interact with colleagues and leaders across the organization, lead management of the overall brand strategy, and play a key role in supporting the communications functions that help drive student enrollment, educational distinction, and reputation management. The position will serve as a strategist, a consultant, and/or contributor on a range of projects and activities. Partnering units include, but are not limited to: the undergraduate College, Undergraduate Admissions, Alumni and Development, Office of Public Affairs, and individual academic units in Arts & Sciences.
PRIMARY DUTIES AND RESPONSIBILITIES:
Strategy, marketing and brand management
Oversee the development of strategic communications plans for the College of Arts & Sciences, especially in terms of reaching current and prospective audiences.
Serve as a strategic partner for specific marketing and recruitment campaigns and advise on all facets of content creation and marketing communications, including conceptualizing and writing, as well as photography and design.
Lead management of overall brand strategy for Arts & Sciences.
Train colleagues on key messaging and brand standards.
Oversee Arts & Sciences messaging and promotion of milestone student events, such as major declaration and commencement.
Leverage cross-marketing opportunities within and outside the University.
Storytelling and content curation
Manage the content strategy for the Arts & Sciences website as well as select social media platforms. This includes assessing where content can be more effective, shifting faculty and student spotlights as needed, assessing home page content value, selecting stories to highlight on social media, and more. Assist in writing copy for these platforms as needed.
Recruit and supervise student workers for social media, website, and creative projects.
Relationship building with key audiences, campus partners, and vendors.
Act as a primary liaison to the College office and Undergraduate Admissions.
Manage outreach communications, including e-mails and other electronic communications.
Work with external vendors, as well as with campus partners, such as the Office of Public Affairs.
Build strong and positive relationships with key partners across the University in a variety of functional areas, from admissions and recruitment to information technology.
Analytics and measurement.
Track metrics and regularly evaluate effectiveness of communications and recruitment campaigns to refine future efforts.
Create and maintain ongoing measurement and evaluation plans in order to guide and refine future efforts.
Keep abreast of emerging technologies and other relevant tools for communication.
Perform other duties as assigned.
Bachelor’s degree in communications, journalism, marketing, business administration, English or a related field.
Three to five years of progressive responsibility in the area of marketing/communications.
Demonstrated track record of creativity and effectiveness in developing and executing strategic communications plans to achieve results.
Demonstrated ability to communicate effectively and professionally with a variety of stakeholders.
Ability to craft marketing strategies, messaging, and tone for a wide variety of audiences, ranging from students to prospective donors.
Master’s degree in marketing, communications, journalism or a related field.
Five or more years of progressive responsibility in the area of marketing/communications.
Demonstrated experience in strategic marketing and communications, and experience integrating the latest technologies to support objectives.
Experience in leading and facilitating teams to develop targeted marketing and communications plans.
Experience in generating and using market research data to drive plan development.
Prior experience with nonprofits and/or higher education.
Passionate storyteller with superior writing, planning, project management, and editing skills.
Excellent analytical, organizational and problem-solving skills.
Excellent interpersonal and written/verbal communication skills.
Ability to function both independently and collaboratively in team-based environment.
Enthusiasm and ability to work in a dynamic, highly collaborative environment with multiple functions, audiences and priorities.
This position is full-time and works approximately 37.5 hours per week. Position hours are 8:30 a.m. – 5:00 p.m., Monday through Friday (must be able to occasionally work outside of regular hours, during busy times of the year).
Department Name/Job Location:
This position is in the Department of Arts & Sciences Communications. The position is located at Eads Hall. This position is for the Danforth Campus in the School of Arts & Sciences.
The hiring range for this position is $48,087 - $62,517 annually.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.