Hudson Way Immersion School (HWIS) has a great opportunity for a detail-oriented Marketing professional! We are looking for someone with excellent writing skills, experience updating websites (various content management systems) and conducting website analytics, along with creating/posting photos and videos. This highly visible position will be responsible for the design, implementation and analysis of our Admissions campaigns. This position travels weekly between our 2 locations (NY & NJ) and reports to our Founder/Director, Marketing & Admissions. (Visit www.hwis.org to learn more about our schools).
Ad design/production for collateral, signage, print & online ads (Adobe Indesign/Illustrator, Photoshop)
Create and analyze email marketing (Hubspot)
Relaunch and optimize website in support of inbound marketing efforts and SEO (WordPress, CMS)
Assisting in annual marketing budgeting and planning
Monitor, analyze, and optimize advertising and website using website analytics (Google Analytics, Adwords)
Additional administrative contributions may include event planning and admissions support
Write blogs, press releases
Plan, execute and assess events
Brand owner - monitor the use of brand identity
The ideal candidate will have:
Bachelor’s degree in marketing, communications or a related field of study
3-4 years of experience in marketing, communications, PR, event planning or a related field
Strong interpersonal skills, ability to interact with a wide variety of constituents (agencies, advertising vendors, parents, faculty, school leadership, etc.); outgoing and friendly, appropriate in all communications
Self-motivated individual who takes initiative to identify, prioritize and execute tasks
Superb ability to multi-task; highly organized & attentive-to-detail
Excellent verbal and written communication skills
Ability to work successfully both independently and in a team environment with a sense of urgency; deadline driven
Experience in taking photographs, writing caption content and creating videos - preferred
Passion/interest in Education - highly desired
Must be able to travel freely and easily to both locations (NY & NJ) - both reachable by pubic transportation
Additional duties as assigned by supervisor.
Full-time position. No relocation available.
If interested, please submit cover letter with salary requirements and resume. Those without a cover letter will NOT be considered.
We regret we are not able to respond to everyone. Only applicants of interest will be contacted.
Thank you for your interest in HWIS!
Additional Salary Information: We offer a comprehensive benefits package which incudes medical, dental, vision, FSA, life insurance, travel reimbursement, voluntary insurance options, holidays, PTO, 401(k), etc.
About Hudson Way Immersion School
HudsonWay Immersion School (HWIS) - formerly Bilingual Buds, LLC - has the reputation as the “best Mandarin and Spanish immersion program in NYC and NJ” due to its unique full immersion model, early start in preschool, teacher training and immersion leadership. Reflecting that reputation, the school’s mission is to develop students as flexible thinkers, culturally aware and linguistically capable in at least two languages.
HWIS is the oldest independent Mandarin and Spanish immersion program in the NY/NJ area with two campuses – one in NJ and a new beautiful location in west midtown Manhattan. The school is poised to more than double enrollment growth and plans to expand to include grades 7 & 8 by 2021. Visit our website, attend an information session or call Admissions to find out more about our day school and/or after school programs (www.hwis.org).