The Digital Marketing Specialist contributes to the editorial and technical management of the university’s digital media presence, focused on the development of effective content for the website, social media, app and other digital platforms. Reporting to the Digital Marketing Manager, this individual is an integral member of the University Marketing and Communications team.
Seeks, writes and reviews content as needed for university digital marketing efforts including, web pages, social media posts, electronic newsletters, email campaigns, etc.; coordinating multimedia, such as photos and graphics.
Contributes to content planning and creation, digital storytelling, and related strategies in conjunction with Marketing and Communications staff and other departments
Maintains accuracy of web content; provides support to website users; and helps in development of digital media reference materials for university constituents.
Collaborates with other members of the team to ensure the posting of timely content on university social media platforms and web pages. Reviews content and affects necessary changes, including compliance with university style, accessibility and best practices.
Monitors and coordinates social media feedback and comments. Stays current with news and happenings at the university; monitors different platforms to gauge reactions; and assess threats – notifying appropriate personnel.
Collaborates with Digital Marketing Manager to analyze effectiveness of university search engine optimization activities and social media engagement.
Serves as an essential staff member for crisis management.
Supervises some student staff assignments.
Contributes to the overall success of University Marketing and Communications, and the university, by performing other duties and responsibilities as needed.
Education Bachelor's degree in communications, internet marketing, media arts, computer science or related field OR associate degree with 3 years of communications, internet marketing, media arts, computer science or related experience required.
Experience At least three years of experience in a professional communications setting and proven experience providing support to a website and social media platforms required.
Knowledge, Skills and Abilities
Knowledgeable in all fields of digital marketing, including SEO, digital advertising, copy editing and web designing.
Creative. Excellent verbal and written communications skills, with an eye for details and accuracy. Strategic ability to tailor compelling messages to diverse or targeted audiences.
Collegial ability to work with contacts at all levels of the university to drive growth. Dedicated to contributing to a team and being of service to the institution broadly.
Self-motivated with the ability to multitask and prioritize duties to meet deadlines.
Technical ability to utilize software systems, such as web content management, project management and photo management.
Basic understanding of website and social media analytics and how to affect change using them.
Working knowledge of Adobe Creative Suite (particularly Photoshop)
Basic photography and photo editing skills are essential for this position since photos are one of the main ways we interact with our audience on social media.
Physical Demand Position requires the ability to sit for extended periods of time, and the ability to move about the campus. Position requires the ability to talk and to hear instruction, and use a computer, camera and mobile devices effectively. Position requires the ability to occasionally lift up to 25 pounds. Working conditions are most often indoors. Some nights, evenings, and weekends may be required.
Benefits Eligible: Yes
Number of Months: 12 months
Full-Time/Part-Time: Full Time
Work Schedule: Administrative/Salaried
Quick link for posting: 2022
Internal Number: 2022
About Susquehanna University
Susquehanna University is a selective, residential liberal arts college in Pennsylvania that provides a solid foundation in the liberal arts and sciences.