DBS Institutional Banking Group provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.
Responsible for end to end marketing activation (ATL and BTL) for the segment for Singapore and regionally
Developing and executing segment marketing plan for Singapore and overseeing the development of regional segment marketing plans.
Develop segment customer value propositions with a deep understanding of segment customer personas, their job to be done and map DBS offerings to the
Identify key industry events and plan to participate/sponsor to establish DBS
Drive digital marketing for the segment with a targeted approach to generate leads,
supervise and deliver end to end marketing funnel.
Be the custodian of segment brand, run brand campaigns and monitor brand scores across markets. Put plans in place to elevate the brand across our core markets.
Identify earned media opportunities and work with media organization to drive t hought leadership
Bachelor Degree with 10 years of working experience in the B2B marketing space - with SME banking marketing being advantageous
Strong understanding of key business drivers, key consumer insights as well as excellent project management skills.
Dual-hat to develop and execute programs for Singapore business as well as provide guidance and influence in-country teams, being pro-active and having strong skills in stakeholder management and a collaborative style will be needed.
Familiarity with different aspects of marketing including event marketing, running campaigns and digital marketing lead generation.
Proactive and high energy individual who can influence by communicating effectively with peers, subordinates and senior business stakeholders.