Bastyr University is seeking a Senior Director for our marketing team.
You will be joining a team environment that contributes to the health of our world in a unique way. Bastyr University is a private, regionally accredited institution that trains natural health and wellness leaders who graduate with degrees allowing them to pursue careers in the integrative medicine and wellness industries. As we emerge from the COVID-19 pandemic, Bastyr’s team is working on innovative ways to promote our degree programs, medical clinics and overall university brand. The person assuming this position will co-create university strategy as a member of the VP of Advancement and Enrollment’s leadership circle. You will build out the marketing and communications portions of the strategy in support of university goals.
The ideal candidate will be a brilliant writer with a creative mind and have proven success in utilizing multiple channels to generate MQLs and convert them to SQLs; a proven ability to develop and analyze successful campaigns that drive up revenue; a well-defined grasp of digital and social platforms as related to effective marketing, advertising, media, and public relations; an understanding of web development; and clearly defined skills as a team leader who can motivate, engage and support others.
Bastyr University believes that inclusive diversity is essential for achieving academic excellence and creating a profoundly enriching university experience. Our faculty and staff are committed to achieving our mission by educating students to be future leaders that bring the natural health arts and sciences to people from all backgrounds. Promoting an educational environment that allows students, faculty and staff to develop their talents while experiencing a sense of community, we expect campus members to engage in respectful communication, behaviors and thoughtful self-reflection, increase their understanding of cultures and empower people who are disenfranchised, marginalized or oppressed. In so doing, the University pledges to prepare our students (and support faculty and staff) to recognize and appropriately respond to health inequities that affect multiple communities. This involves infusing DEI knowledge, skills, and practices in all academic programs, clinical training and patient services. In all, Bastyr University is dedicated to the welfare of our students and patients as well as to promoting equal opportunity and access in education and health care.
In alignment with Bastyr’s DEI commitment, applications from members of underrepresented groups are encouraged.
Bastyr is headquartered in Kenmore, Washington with additional campuses in Seattle and San Diego. The position will be located at our Kenmore, Washington campus.
Reporting to the Vice President of Advancement and Enrollment Services (VPAES), the Senior Director of Marketing will participate in responsibilities such as being a hands-on manager of a team of marketing professionals in two states, co-developing and then implementing strategies and programs for all aspects of the University’s marketing and communications activities, and ensuring that our external and internal communications support university goals.
The top outcomes and priorities for this role include:
In concert with other leaders across the University, develop and implement strategies and programs for all aspects of the University’s marketing activities, including:
Development and analysis of comprehensive marketing campaigns with a heavy focus on digital marketing.
Oversight of website improvements that simplify and enrich the online experience of Bastyr University.
Activation of communication and marketing materials and events that truly engage with an increasingly diverse audience.
Location of and utilization of influencers and social media platforms to engage audiences with BU.
Participation in internal communications planning and activation.
Develop a solid relationship with PR and ad agencies, as well as other vendors.
Envision and oversee a savvy, thoughtful editorial calendar.
Write persuasive content that can serve as powerful calls to action.
This is a full-time, 40 hours per week position. Salary range is commensurate with experience +comprehensive benefits package which includes Health, Dental & Vision, 403b plans, Section 125 plans and generous paid time-off.
Bachelor’s degree. An equivalent combination of education and experience may be considered.
Eight or more years of direct experience in marketing work, with at least five years participating in strategic planning and management of staff members.
All of the standard requirements of a team lead, including: the ability to build metrics and provide analysis of work, budget management, excellent written and oral communications, organization and prioritization skills, professional demeanor, and the ability to exercise confidentiality and skilled judgment.
As a significant leader in the marketing and communications functions of the University, this role requires reasonable availability and the ability to achieve high quality work, on time.
Experience with the use of Hubspot or a similar CRM/communications platform
Experience in the following is desired: agency work (as agency or client); management of SEO campaigns; and technical knowledge and/or experience working with developers.
Experience and interest in participating in DEI best practices is important for this role.
Experience in higher education or larger institutions is a plus.
How to Apply:
Please refer to job #20-021S position title when applying and send cover letter and resume to: email@example.com EEO Open until filled.
Bastyr University offers a comprehensive benefits package, including health, dental, vision and prescription coverage; generous paid time off; access to Bastyr’s Centers for Natural Health; and a competitive 403(b) retirement plan that provides eligible employees with a fully-vested, automatic 6% employer contribution after a year of service.
Internal Number: 20-021S
About Bastyr University
Bastyr University is an equal opportunity institution. We do not discriminate in matters of employment or participation in programs, services or benefits on the basis of gender, race, creed, color, religion, national origin, age, sexual orientation, gender identification or expression, individuals with disabilities, genetic information, or veteran status. Our programs, services and facilities are accessible to individuals with disabilities. Please don’t hesitate to contact firstname.lastname@example.org to request or discuss a special accommodation due to a disability. All applicants must prove authorization to work in the United States at the time of a position offer. Individuals must be able to perform the essential functions of the job, with or without reasonable accommodation. Any applicants requiring special assistance or an accommodation due to a disability during the application process should contact Human Resources at (425) 602-3087 (phone), (425) 602-3058 (fax) or email@example.com.
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