Position Function: The Marketing and Communications Manager is responsible for developing, supervising, and managing the marketing, branding, and public relations for Archmere Academy. Working under the direction of the Headmaster, this position will coordinate all print and electronic public relations activities for advancement and alumni programs, and collaborate closely with department contacts in admissions, academics, athletics, and the office of the Headmaster.
The Marketing and Communications Manager must have:
An undergraduate degree in Marketing, Communications, or related technical fields.
Proven work experience as a Marketing Communications Specialist or similar role. Prior experience in an independent school setting is a plus.
Professional and personal ethics; ability to maintain constituent information in strict confidence.
Highly motivated, quick-learner, self-starter.
Flexible, collaborative worker.
Able to work events/attend meetings on occasional evenings and weekends.
Skills and Knowledge:
Proven excellent oral, presentation, and written communication skills
Excellent project and time management skills
Detail oriented, strong proof-reading, and analytical skills
Solid copywriting and copyediting skills
Strong working knowledge of HTML, email campaign systems, Facebook, Twitter, YouTube, LinkedIn, and Instagram.
Knowledge in the latest digital and social media technology and how to best leverage for marketing programs as part of an overall strategy
Proficiency in MS Office/Google Suite.
Knowledge of SEO and Google Analytics.
Successfully manage complex, fast-moving, and unexpected communication challenges.
Develop and implement an annual, integrated data-driven media communications and marketing plan for Archmere Academy.
Ensure brand consistency across all school communications.
Select, manage and supervise all media distribution.
Manage the advertising plan and budget, including the purchase of media advertising and scheduling professional photography services for major school events.
Meet with department chairs and/or directors to evaluate and update marketing copy for departmental web pages and printed Admissions View Book when needed.
Manage the Academy’s Facebook, YouTube, Instagram, Twitter, LinkedIn presence and targeted paid advertising
Gather, analyze, and share social media analytics to facilitate data-driven decisions.
Responsible for coordinating closely with the data team to generate segmented mailings, and serve as the point person between printer and mail house for quantity, production timetables, and project specifications.
Write and distribute press releases to the local media.
Photograph or coordinate photography for events
Attend advancement and alumni events as needed, promoting the school, its products, and programming during events.
Plan interviews and press conferences.
Track ROI for marketing and direct mail campaigns and develop quarterly reports for the Headmaster.
Develop email marketing, social media marketing, and print media delivery schedules and maintain deadlines for each.
Manage inbound marketing system, including campaign development and data analysis.
Reports to: Headmaster
Benefits: This position is entitled to all full-time employee benefits, including 2 weeks paid vacation. This position is allotted 10 sick days per year which can be accumulated and used toward any short-term disability. Additional benefits include life and health insurance and an employee/employer funded pension plan. Additional information can be provided by the Business Office.
Send resume, cover letter, and 3-5 PDF’s of work samples including advertisements, print media, or other marketing materials to Mrs. Patricia Tolvaisa, Assistant to the Headmaster, firstname.lastname@example.org
Internal Number: 2020M&CM
About Archmere Academy
Archmere Academy's Mission Statement
Archmere Academy is a Catholic, Norbertine college preparatory school, valuing community, respect, zeal, reverence and wisdom. Nurturing body and soul, mind and heart, Archmere focuses on the whole person through academic excellence, faith reflection, social development and service to others. Inspired by its heritage, Archmere cultivates empathetic leaders- young men and women prepared for every good work.
We believe that...
A student’s character and intellect develop in an environment which challenges students to maximize their talents and abilities.
A rigorous college preparatory curriculum challenges students to think critically, to acknowledge multiple perspectives and to develop intellectual curiosity.
A respectful rapport among students, staff, and parents enhances the learning environment and sense of community.
Effective teachers lead by their own strong work ethic, dedication to learning, and commitment to moral values.
A Catholic community inspires faith reflection, moral integrity, mutual respect, and service to others.
The Archmere experience encourages students to become lifelong learners who are fully engaged in the ...world around them.
Everyone in the school is deserving of respect, support, and a safe environment and has a unique contribution to make to the school community.
Students flourish in an environment that fosters a balance of academic excellence, spiritual and moral growth, extracurricular opportunities, social development, and community service.
Our core values...
The following core values support our belief statements as a faith-filled, learning community:
Community: recognizing our connectedness and our responsibility to one another in our school place and in all of our relationships.
Respect: for ourselves, our unique individuality and the uniqueness of others
Zeal: using our talents fully to respond to God’s call – to discern our purpose in life
Reverence (Pietate): prayerfulness and a vibrant spiritual life
Wisdom (Scientia): critical thinkers who use skills and information wisely and ethically
The "place" of Archmere started out as the beautiful country estate of John J. Raskob, his wife, Helena Springer Green, and their 12 children. On the 38-acre property was The Patio and The Manor, the Raskob's home and servants' quarters, respectively. Raskob sold his property to the Norbertine Fathers in 1932 and Archmere opened as a school for boys that September. Archmere was officially dedicated on October 12, 1932.